Tag: Apple Pay
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Apple Pay vs. CurrentC: One addresses a customer issue, the other a business issue
CurrentC requires an app, password and QR Code to be scanned. It works for pre-paid, cash accounts. This is a solution to a business problem (lower transaction fees, better customer tracking) that is being touted as addressing a customer need. People like using their credit cards. The US economy (and Canada to a lesser extent)…
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Apple Pay: Addressing a customer problem
[stag_intro]I think one thing that people don’t understand about Apple is that they are really trying to solve customer problems. [/stag_intro] A lot of people think that Apple is about selling more hardware, creating lust for their products, but deep down, I feel that they are trying to address real problems and pain points for their customers.…