My sister got a Samsung Focus for her birthday. She’s 18, uses a Mac and lives on Facebook. She loves it. I don’t think Microsoft is targeting the hardcore geeks and power users with Windows Phone 7. I think they’re targeting the Blackberry users and first time smartphone customers who want a constant connection.
from Justin William’s review of the Samsung Focus and Windows Phone 7.
That’s how I felt as well. In particular having purchased a Samsung Focus for the UX team at Kobo and using it, it’s definitely not marketed at Android users or iPhone users. It’s for the people who are looking to move from a “Feature Phone” to a “Smartphone”. As Horace Deidu says in his asymco blog: “What history shows is that consumers have been happy to trade up to technology that offers more option value.
Leave a Reply