In “The Dumbest Idea in the World: Maximizing Shareholder Value,” Steve Denning writes about Roger Martin’s new book “Fixing the Game“:

“We must shift the focus of companies back to the customer and away from shareholder value,” says Martin. “The shift necessitates a fundamental change in our prevailing theory of the firm… The current theory holds that the singular goal of the corporation should be shareholder value maximization. Instead, companies should place customers at the center of the firm and focus on delighting them, while earning an acceptable return for shareholders.”

Emphasis added by me. Roger Martin is the Dean of the Rotman School of Management at the University of Toronto.

Looks like I picked the right profession to be in. Fuck yeah.