From the “Right-side of the Brain” Dept.
Last night I was on crack. Looking back, the logo that I made wasn’t very good. So I made a quick one that made more sense to me.
Changes include:
- Font: Changed the Geneva Font to Franklin Gothic No.2. I felt that the font was too thin, and rather than changing the font characteristics (Kerning, Leading, Horizontal scale, etc.) I figured that it would be better to just choose a different font. I figured that Franklin Gothic No. 2 was suitable—Thick, Strong and bold.
- Background Colour: I stopped using the orange. My initial gut feeling is that the colour orange was a little dated (it was cool circa 2001), and my colour choice was whacked. Besides, I really should have used blue (orange’s complimentary colour). So I went back to my normal colour scheme (Grey, Maroon) for the time being.
- Used Uppercase Characters: I still like the idea of dropping the title below the break, so I kept that. I changed the words to all uppercase to get around that “g” problem. Now my “L” and “E”‘s are having problems rendering
- Addition of a physical break and tag line: I added my tag line “Human Performance Maintenance” and added a phyiscal line for separation. I might end up adding a colon to the end of the tag line.
- Got rid of the Ampersand: I used a “+” symbol rather than the “&”. It just didn’t look raight and the overlap I used was terrible.
When I think about it, is this really from the “right-hemisphere” of my brain?
I just realise that I need to put up an updated version of my site map. I’ll do that later today.
Cheers,
Tai